San Francisco Mercantile

This newly renovated Madison shop has been a ladies destination since 1979, when owner Bea Henderson first opened her doors.  Now, 33 years later, Bea is joined by her daughter, Reily Urban, recently relocated from San Francisco (it's true!), and ready to share ideas and help with the creative direction of the store and its updated brand.  Featured clothing lines include White Wash, Two Star Dog, Apropos, Nomadic Trader, and Habitat.  Colorful leather handbags from Australia and Pam Older designed jewelry are new lines brought in for this exciting 2012 spring re-vamp.  Store hours are Mon-Sat, 10-5.