Merchant of the Month
The Madison Chamber of Commerce has selected Waverly TV as the winner of the Merchant of the Month award for January.
Located at 15 Waverly Place, Waverly TV is the place for “anyone who is interested in quality home entertainment products at competitive prices,” said owner David Sainato. “Our products include televisions, audio systems and
automation. Among our best sellers are HDTV’s, home theater systems and whole home audio systems.”
Waverly TV has been in business since 1941 and is currently owned and operated by David Sainato. His wife Karin and son Joe are his business partners. Their showroom has display models and demonstrations in order to educate shoppers. Waverly TV also offers in-home consultations.
A large selections of larger TV’s are wall-mounted so customers can com-pare sizes. The showroom has a section dedicated to demonstrating audio
systems, which includes Sonos brand products, the store’s best sellers.
As home entertainment technology and products evolve and improve at a swift rate, Waverly meets the challenge. HDTV and flat panels have had the
biggest recent changes. For almost seventy-five years Waverly TV has been the leader in local, independent custom installation of both audio and video
“Until recent years repairs were a large portion of our business. Due to the drop in price and and the growth in reliability of electronics, repairs have become a smaller part of our operation,” said Sainato.
Sainato credits the loyalty of his customers in building new client interest. “Our customers seek a true understanding of the products they are buying. We understand their frustration with today’s technology and our knowledgeable staff takes the time to educate them on quality, affordable options and solutions. We offer the same quality products, service and on-going support that we have been providing for years.”
The Merchant of the Month Award recognizes businesses for their contributions to keeping the Madison business district inviting and prosperous through the upkeep and design of their properties. The award program is administered by the Chamber and the Madison Downtown Development Commission. They alternate selections monthly.
Waverly TV recently unveiled a new sign, which is mounted to its brick facade above the large display windows. The brushed aluminum, back-lit channel letters tower over a new black awning, which brings a new upscale look to the business and Waverly Place. “Our new sign finally represents the current products and the quality service that we’ve been known for,” said Sainato.
Waverly TV is the 70th Madison business to win the award. Winners receive an engraved blue brass plaque and the distinctive, blue Merchant of the Month banner that travels between stores. The entire list of winners since the establishment of the program in 2007 is posted at the Chamber’s website www.MadisonNJChamber.org.
Waverly TV, which has been a Chamber member for many decades, supports local sports programs and charities. “It’s important for us to stay involved with our community,” said Sainato. “We feel very fortunate to own a business in Madison because most residents value hometown businesses and have supported Waverly TV for seventy-three years. We appreciate our loyal customers.”
Waverly TV can be reached at 973-377-1333, firstname.lastname@example.org or waverlytv.com.
The Madison Chamber of Commerce is a non-profit, independent
business league that was founded in 1943. The Chamber’s mission is to support and promote its dues-paying members and to enhance the economic well being of Madison. The Chamber has almost 180 member businesses and non-profits.
For additional information about the Chamber, contact 973-377-7830 or info@MadisonNJChamber.org. The Chamber’s website, which features an events calendar, a membership directory and other resources, is located at www.MadisonNJChamber.org
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